When done right, search engine optimisation (SEO) presents one of the most cost effective forms of online marketing. The results of performing SEO on your business website will continue well into the future, which means that you have the potential to gain very significant returns on your marketing investment.
If you run a landscape design business, then a high quality, visually appealing website is an absolute must. It’s important for potential clients to be able to find your website, which means that you have to take a range of different SEO factors into account. In fact, the visible part of your website is only a small component. You need to make sure that everything is set up properly behind the scenes to ensure that you achieve a decent search engine ranking.
Start With Specific Keywords In Mind
The first thing that you need to do is decide exactly what sort of focus your website is going to have. As a landscape designer, your website should be about landscape design, which means that your major keywords are going to be variations of “landscape design in location X”, where location X is your geographic location. It’s important to specify your geographic location throughout your website, otherwise you will find that people from all over the world are visiting it.
Make Sure That You Spend Time On Meta Descriptions & Page Titles
It’s very important to make sure that you spend a bit of time writing SEO friendly meta descriptions, page titles and URLs. Most search engines look closely at these when they’re determining exactly what your website is about.
Make sure that you use variations of your major keywords within your meta descriptions and page titles, and make sure that they are free of grammar and spelling mistakes. If your meta descriptions are absent or full of mistakes, then you will find that you won’t rank well on the search engine results pages. A lot of small business owners to ignore things like this, so it’s somewhere that you can gain a competitive edge if you put the time and effort in.
Build Both Internal & External Links
It’s very important to build links to every single page on your website if possible. Links are considered one of the most important SEO ranking factors at the present time, which means that a significant amount of the time you dedicate to SEO should be dedicated to link building.
Internal links are relatively easy to create – simply link each of the pages on your website to other pages and blog articles. External backlinks are slightly more difficult. Consider things like guest posting, forum posting and listing your business website in online directories.
Building a SEO friendly website for your landscape design website is essential if you want to build a competitive online presence. A SEO friendly website will help you rank higher on the search engine results pages, driving more organic traffic to your site, and potentially leading to more customers and an increased income.