When done right, search engine optimisation (SEO) presents one of the most cost effective forms of online marketing. The results of performing SEO on your business website will continue well into the future, which means that you have the potential to gain very significant returns on your marketing investment.

If you run a landscape design business, then a high quality, visually appealing website is an absolute must. It’s important for potential clients to be able to find your website, which means that you have to take a range of different SEO factors into account. In fact, the visible part of your website is only a small component. You need to make sure that everything is set up properly behind the scenes to ensure that you achieve a decent search engine ranking.

Start With Specific Keywords In Mind

The first thing that you need to do is decide exactly what sort of focus your website is going to have. As a landscape designer, your website should be about landscape design, which means that your major keywords are going to be variations of “landscape design in location X”, where location X is your geographic location. It’s important to specify your geographic location throughout your website, otherwise you will find that people from all over the world are visiting it.