Search engine optimisation (SEO) is one of the most important aspects of a complete digital strategy. If you own a website for your landscaping or landscape design business, you need to make sure that it is SEO optimised so that people can find it. There are a range of different ranking factors that need to be taken into account when you’re optimising your site for search engines, but there are a few which stand out above the rest in terms of important.
Creating a high quality backlink profile is one of these. A lot of modern digital marketers and SEO experts will argue that having a decent backlink profile is the single most important SEO ranking factor, which suggests that it’s something you should be spending a bit of time on.
But what are backlinks?
Basically, a backlink is any link from an external source that directs people back to your website. The theory behind backlinks is that they’re hard to fake and that they’re a relatively good indicator of the quality and accuracy of your site.
It is thought that if more people are linking back to your website, then you must have some decent content or high quality services to offer. The higher the authority of the websites that are linking back to your content, the better your backlink score will be. Putting all this together, you need to be trying to get more backlinks from higher authority website that are relevant to your own (in this case, from websites in the landscaping or landscape design niche).
But how do I get more backlinks?
Building backlinks doesn’t have to be too hard, especially if you spend a bit of time learning how to do it properly. There are a range of different ways to do it, including:
Posting in forums – Start getting active in forums to give your business more exposure. Sign up for any landscaping, landscape design or home improvement forums that you can find. Include a link back to your website in your digital signature, and make sure that it’s visible to everyone on the site. If the forum sites you’re using are high quality with a lot of traffic, this can be a great way to build a large backlink profile quickly.
Guest posting – Guest posting is another great way to build your backlink profile. Basically, guest posting involves writing a blog post or other content for a website related to landscaping or landscape design. You include a hyperlink that links back to your site, and you will gain a high quality backlink when it’s published. Note that you will often have to pay to publish guest posts.
By now you should have a general idea about what backlinks are and why they’re important. Note that there are a range of different ways to build more links to your landscaping or landscaping design website, and that the options outlined above are just examples. Do your own research, spend some time building links, and watch the results come in!