As a small business owner, building a strong online presence is crucial if you want to grow your business and gain long term success. When it comes to building a presence online for your landscaping business, you need to make sure that you have a well designed, attractive website which showcases both your skills and your past work.
However, just having a decent website isn’t enough anymore. People need to be able to find your site, otherwise there’s absolutely no point having one! This is where search engine optimisation – SEO – comes into play.
What Is SEO?
As a landscaper, you might never have heard of SEO before. Don’t worry, it isn’t too hard. Basically, search engines like Google rank different websites based on a huge range of factors, including keyword use and the quality of their content.
If you want your website to rank well – and to therefore appear high on the search engine results pages for relevant keywords – then you need to perform some sort of SEO. There are a range of different SEO factors that you can manipulate, which we will look at shortly.