Although Instagram is often touted as the most effective social media platform for people like landscapers and landscape designers, it’s still important to make sure that you’ve got a functioning Facebook page. An up to date, well maintained business page on Facebook can help you gain new clients, can help you showcase your work and can help make sure that you’re getting the most out of the time your spending marketing your business online.

However, it can be hard to get the most out of your landscaping Facebook business page, especially if you’re not a regular user of social media. We’ve put together the following list of top tips to help you gain maximum return on the the time you’re spending on Facebook, allowing you to build your online presence.

1. Engage with your followers

It’s extremely important to make sure that you present yourself as approachable, knowledgeable and friendly. Engage with your followers wherever possible. Reply to comments and messages promptly, thank people for sharing your content and run regular competitions.

2. Post regularly

Posting new content regularly will help people become familiar with your business and the services you offer. Make sure that everything you post is accurate, well written and of interest to the kind of people who follow your page. Link back to your website as often as possible.

Social media is one of the most important digital marketing streams for landscapers. Social media marketing allows landscaping businesses to showcase their work, gaining brand exposure and connecting potential clients with their websites and the services that they offer.

However, social media marketing can be difficult to get right. If you’re not doing it right, you’re probably just wasting your time. With this in mind, we’ve put together a list of our top ten tips to help the average landscaping business owner get the most out of their social media marketing.

1. Make sure you’re posting regularly!
Posting content regularly is one of the most important aspects of social media marketing. Make sure that your posting is consistent, and that you post photos or written content at least a couple of times a week.

2. Use visual content
Landscaping is a visual art. Sharing photos and videos of your work on social media will help you get the most out of your marketing efforts.

3. Engage with your followers
Make sure that you take the time to reply to comments and answer messages from your followers. After all, customer service is one of the most important aspects of owning a small business.

4. Share links to your website
Linking back to your website from your social media page is a great way to get more website visitors.