Although Instagram is often touted as the most effective social media platform for people like landscapers and landscape designers, it’s still important to make sure that you’ve got a functioning Facebook page. An up to date, well maintained business page on Facebook can help you gain new clients, can help you showcase your work and can help make sure that you’re getting the most out of the time your spending marketing your business online.
However, it can be hard to get the most out of your landscaping Facebook business page, especially if you’re not a regular user of social media. We’ve put together the following list of top tips to help you gain maximum return on the the time you’re spending on Facebook, allowing you to build your online presence.
- Engage with your followers
It’s extremely important to make sure that you present yourself as approachable, knowledgeable and friendly. Engage with your followers wherever possible. Reply to comments and messages promptly, thank people for sharing your content and run regular competitions.
- Post regularly
Posting new content regularly will help people become familiar with your business and the services you offer. Make sure that everything you post is accurate, well written and of interest to the kind of people who follow your page. Link back to your website as often as possible.
- Use visual content
Remember, a picture says as much as a thousand words. This is especially true for people like landscapers who rely on the visual appeal of their work to gain new clients. Make sure that you post high quality photos and videos of your best work, encouraging people to visit your website for more information.
- Run regular competitions
Competitions and giveaways are a great way to engage with your followers and to encourage more people to like your page. Consider running small competitions regularly, making sure that people have to like your page and share one of your posts to enter. This will give you more exposure, and should help you get more clients.
- Make sure that your information is accurate
It’s important to make sure that all of the information that you have on your business’s Facebook page is completely accurate and up to date. If it isn’t, people who try to contact you or who try to visit your office may not be able to reach you, which could lead to you losing potential clients before you even have the chance to speak with them.
Facebook is one of the most important social media platforms for landscapers. Making sure that you’ve got an up to date, accurate Facebook business page is one of the best ways to make sure that you’re getting the most out of your online marketing efforts. If your business isn’t on Facebook, get it there now!