Social media is one of the most important digital marketing streams for landscapers. Social media marketing allows landscaping businesses to showcase their work, gaining brand exposure and connecting potential clients with their websites and the services that they offer.
However, social media marketing can be difficult to get right. If you’re not doing it right, you’re probably just wasting your time. With this in mind, we’ve put together a list of our top ten tips to help the average landscaping business owner get the most out of their social media marketing.
1. Make sure you’re posting regularly!
Posting content regularly is one of the most important aspects of social media marketing. Make sure that your posting is consistent, and that you post photos or written content at least a couple of times a week.
2. Use visual content
Landscaping is a visual art. Sharing photos and videos of your work on social media will help you get the most out of your marketing efforts.
3. Engage with your followers
Make sure that you take the time to reply to comments and answer messages from your followers. After all, customer service is one of the most important aspects of owning a small business.
4. Share links to your website
Linking back to your website from your social media page is a great way to get more website visitors.
5. Use automated posting
Spend a few hours a week getting all of your social media content ready. Set up an automated posting schedule so that you don’t have to worry about it while you’re busy.
6. Share quality content
Sharing high quality written and visual content from other landscaping pages will help you gain more followers and may result in you becoming an authority in the landscaping field.
7. Diversify your social media
Make sure that you’re using a range of different social media platforms. Focus on visual oriented platforms like Instagram, Snapchat and Facebook.
8. Monitor what’s working
Use your social media insights to monitor what sort of posts work and what sort of posts don’t. Make sure that you adapt your posting as necessary to engage with the maximum number of people.
9. Encourage your fans to follow you on other platforms
You should cross-promote your various social media platforms from time to time. For example, share one of your Instagram posts to Facebook occasionally, encouraging people to follow your business page there.
10. Connect with your personal accounts
People like it when businesses take on a more friendly and personal attitude. Connect your personal social media accounts with your business ones to show people that you’re more than just a face behind a computer.
Social media marketing is one of the most important parts of digital marketing for landscapers. If you’re not using social media marketing effectively, you need to be. Consider employing the services of a professional marketing expert if you don’t have the time or knowledge to manage your social media pages yourself.